Best Practices to Develop your strategy and social media plan


Without any plan everything is a failure. So, we need to develop better strategy to execute our Input. We are now surviving in the modern technology era where social media play a very important role in our lives for communication and business work. Here we talk about from the business point of view,If the goal is growing your business online, then social media is a great platform to achieve this goal. Before starting with social media make some social media plan which helps to achieve your goal. So, in today’s post I am discussing about the social media plan which we need to apply for achieving your social media goal. Here, we discuss about these social media plans one by one:

1. First you need to develop a social media strategy prior to promoting your accounts.

Hopefully, you’ve already asked yourself these questions when choosing which social media platforms to use. If not, here are a few things to consider:

  • What do you want to accomplish? Are you interested in driving traffic back to your website? Raising awareness? Generating and curating valuable information?
  • How will you measure success? Do you want to large number of followers, or are you more focused on engagement?
  • Who is responsible for posting to the account, and how often? Do you have a back-up?
  • If someone posts a negative or urgent issue, how will you react?
  • Have you developed an editorial calendar so you know what you’re supposed to post and when?
  • Obtain approved icon images from Penn Medicine Marketing.
  • A full bio helps your account appear in search results if you choose your keywords wisely, and it gives your account a more professional and official feel.
  • Be sure to link to your website and Penn Medicine’s website in your bio or description.

2. Spend some time familiarizing yourself with the platform

The best way to understand Facebook, Twitter or any other social media site is to dive in and start using it! Become engaged with these tools, listen to the conversations that are already going on and figure out what your group can offer by joining.

You can also liked this post: How to do social media audit for effective online marketing

3. Promote your account once you’re ready

Promote your account by alerting friends, colleagues and patient advocacy organizations of your new social media presence.


Avatar Your profile image that appears next to all posts. Generally, this should be your logo. A Facebook avatar must be 180 x 180 px (but will be cropped to 160 x 160); a twitter avatar is 128 x 128 px (but either can be viewed full size). You don’t want this image to be too small or too detailed, as the avatar size shrinks depending on where it is used in the application.


Tagging (@):- Used to publicly reply to someone when placed at the front of the tweet or to mention someone when placed within or at the end of the tweet.

Hashtag (#):- A type of keyword used to tie your tweet to other tweets about the same topic. Hashtag can be used for serious purposes or subjective humorous commentary.

Retweet:- Reposting a tweet to your feed, either by clicking Retweet underneath it (tweet will appear exactly as it appears on your screen) or by manually copying and pasting, adding RT @Nextechage[original tweet content]. If you change an original tweet and resend it, common practice dictates that you use “MT” (modified tweet) instead of “RT”.


Pages:- Facebook has several kinds of pages: individual pages, groups, and Brand Pages. You should set up a Brand Page for your organization. A Brand Page is like an individual’s page, where you can publish information, photos, videos, events, and content to the News Feed. Group pages do not have this feature and are generally less popular or searched.

Cover Photo:- The large background image that appears at the top of Facebook Pages. This should be a photo that represents your group, organization, or location. A cover photo is 851 x 315 pixels.

Share:- To share a post in your newsfeed on your own page. A box should appear to add your own commentary.

Tagging (@):- Like Twitter @ replies, Facebook lets pages reply to other Brand Pages and to individual accounts that comment on your material. When typing your post, the @ symbol will show a drop down menu as you type from which you can select the Page or user you are mentioning. It will not automatically tag the person, so you must select the page from the drop down menu.

Like:- There are two ways to “like” content on Facebook. You can click “like” below individual posts or you can click “like” on a Page. Liking an individual post will only let the poster know you liked it, but liking a Page is akin to “following” or subscribing to their posts. Use individual likes to determine popular content and Page likes to see how many people are subscribing to your content.

If you liked this post, then share with your social media channels. If you have any suggestion or Query then you can leave the comment in the comment box below.

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