In the era where many brands are emerging and setting their goals high, making a great marketing strategy is an invaluable part. Even when they know marketing is the core, some of the new brands struggle to know the importance of content creation for the inbound marketing strategy.
Do you even think why do you need blog post? What is the importance of this ebook? How would you understand when your content is actually making an influence?
If you are new to this, then definitely you will have these few questions in your mind most of the time and it is comprehendible. This is the reason why here I will be writing the answers to some of the most common questions that new marketers have in their mind.
Let us first have a look at the reason behind the need for quality content and why is it known as the backbone of the inbound marketing strategy.
First Things First: What Is Inbound Marketing?
Inbound marketing is all about making use of tactics which help your potential customers to find your brand.
To be very precise you are not wasting your resources or energy on conveying your messages to the people who are not even concentrating on what you are saying or what you are offering. Instead! You are focusing on making strategies to attract customers to your own website.
The only way to increase the number of visitors to your website is to create informative contents that are valuable for readers, share relevant posts, optimise the website and also contents for SEO and much more.
When compared to previous days marketing strategy, today’s marketing strategy is completely a different thing. These days no one wants interruption, they are not looking for banner ads. Also, with the availability of ad blockers, these days’ people can choose not to see the ads on which you are spending your resources.
This is where everything comes to be a single conclusion that content is all that marketers should emphasize on.
Why Only Contents?
The simple answer is inbound marketing never works without informative contents. How will your visitors understand what are you here for? What is different on your website? Why would they visit your website?
The only answer is valuable contents have everything that your visitors like. The information, the difference and why they should choose you.
When it is about inbound marketing, “contents” mean the king who will take the throne. There are different types of content that a brand can use for their marketing purpose.
- Social media content: Post your content on different platforms like Instagram, Facebook, Twitter and etc.
- Blog posts
- Video: Explainer videos, educational videos, brand awareness videos, testimonials, how-tos etc.
- Live streams
If you have been constantly working on your strategy, your contents will be working like the concert that will draw customers to the social media pages, blogs and ultimately on the website.
Also Read: 8 Basic Tips For A SEO Optimized Blog Post
Difference between inbound marketing and content marketing:
In various ways, both inbound and content marketing is similar to each other. The only agenda of both is to attract customers rather than interrupting them with ads or something else.
The only difference in the content marketing is that it is an element – a crucial element of inbound marketing strategy. You cannot do inbound marketing without contents.
But this is not vice versa, as you can do content marketing without a full-fledged inbound marketing. This is because inbound marketing includes certain things like SEO strategy, website optimization, social media strategy and email marketing. Ideally, most of the time, you need to have a good content marketing plan within the inbound strategy.
How Is SEO Improved by Contents?
Search engine optimization or SEO is the tactics that marketers make use to promote their brand and bring their website to the top of the Google’s search results. This tends to be a great way when it comes to letting customers know about your brand.
Content is again the vital part of SEO tactics as it contents the keywords. When you use the keywords in the contents and for the right number of times along with valuable information, your contents can be a great choice for marketing.
If you can think you can just spin the contents or copy paste, then you need to know that Google is way too smarter than you think. The moment it will find out about spinned or copied content, it will just penalize your website.
Another very important part of SEO is the backlinks, which is again related to contents. When you have contents great contents that you can do guest posting, you can get solid backlinks, which will eventually help to gain more visitors to your website.
How Would You Understand If Your Content Is Actually Working?
This is indeed a great question. How to know if the contents are working? How to understand if the readers like your contents?
The first and foremost is to connect with Google analytics and then have an eye on it daily. From the analytics, you can get a complete insight of the website performance like which pages are most viewed, from where most of the readers are, for how long they are staying in your website, the peak time and much more.
You can use the same contents for different channels. All you need is to change the title and promote in different channels and check which headline is working the best for you. Try using different images with the same content to check the performance. Since these are the factors that affect the performance, checking tends to be a great way to know your customers move.
So this was all about the inbound marketing strategy and how content is related to this. I hope I was able to give you the right piece of information. If yes, don’t forget to hit the like and share this content. Also, do comment if you have other information regarding the inbound marketing strategy.