Everybody seems to at least know of Facebook which is probably the largest and most popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family, friends of family and friends or friends as well as colleagues. The site is available in different languages.
7 proven Ways To Build Fans To Your Facebook Page:-
Since its launch 2007, Facebook has changed considerably and has become such a popular social networking website. One of the main changes has been the ways to advertise your business and attract attention. Many people have had difficulty in promoting their page after creating it so these seven points will help you increase followers of your page and use the power that is social networking to raise awareness of your business.
1.Ask your friends to like your page
Although it seems a little against what we usually do, and assume that we will get support from our family and friends, it is useful to ask people you know to like your page on Facebook. Getting likes in this was is free and helps promote your page. These likes will appear in the news feed of their friends, and this in turn will hopefully lead their friends to like your page as well. A good point to remember here is that you should not be too pushy, and it is best to provide a reason why anyone should like your page.
2.Update frequently
Like blogging, you should be current and frequent in your posts. If you don’t then people will lose interest and either unlike (stop following) or look at your page, realize it is so out of date and there is no valid content for them to view, and move on. Try to post interesting snippets and useful information at least three to five times a week.
3.Share your Facebook link
Let people know about your page, e.g., include your Facebook link in your website, on your other social media account profiles, on your blog so that a post is made automatically or on direct messages or thank you messages as well as on flyers or brochures your business might
give out. You can get and add a Facebook “Like” Box to the homepage of your website.
Including your link in the email signature block tells everyone you email that you created a Facebook page and encouraging them to like it. Sometimes you have to tell people what to do and this is a way of them being sub-consciously told “like that page”
4. Post interesting content
As previously mentioned posting interesting content on your page is critical. If you put yourself in the position of the customer, they are being bombarded with constant Google ads, Facebook ads, Bing and a plethora of other advertisers and their messages every day.
If you post quality content with good quality graphics it creates not only a good impression but also sparks their curiosity. Also your comments should be in the form of questions which encourages people to respond. If you follow thought leaders or influencers on sites like LinkedIn you will find they often post by asking a question.
I realize that this element could sound daunting and time-consuming, however trust me, somebody has already created an app for that. I use the number of sources to assist me in this area and one particular useful source is EverPost (everpost.co). They provide daily suggested or recommended posts to share on your Facebook or Twitter accounts and in a few clicks you have successfully posted to your followers.
Another useful idea is to create events on your page and invite people to join them. In this way you can hold a meeting like a webinar and discuss features or benefits of your product or service and invite people to discuss the ways they have found beneficial or even problems they have encountered and how the solutions were arrived at.
5.Hold contests
Similar to events you can also hold contests or competitions. These don’t have to be particularly huge or expensive. As Napoleon observed, paying a soldier is of no consequence, but; “A soldier will fight long and hard for a bit of colored ribbon”.
So, prizes such as your company’s products or services on a weekly or monthly, or you may prefer to limit it to something like a coupon or an E-Book. The competition does not have to be anything clever or academic it could simply be that you set a goal for a number of likes or new members from a person’s recommendation.
6. Advertise
Facebook provide an advertising feature which allows you to demographically target your market. This feature can be very useful in the production of traffic to your page, thereby increasing the number of likes as well as getting greater exposure to precisely defined customers who will have a greater propensity to buy.
Google Adwords also provide the targeting facility on a regional basis and you can select
particular areas or categories not to advertise in. You can pay by the number of appearances or the most commonly used method is payment per click, when somebody clicks on the link to learn more. Just as you would decide on a budget if you were to place advertisements in newspapers and magazines, it is vital to keep to any budget when using online services as these can run away with you and become expensive or ineffective.
7.Be patient
Getting likes and establishing a suitable sized fan base takes an enormous amount of dedication as well as time and patience. Once you have the followers the key and distinct difference to traditional marketing is to constantly engage in interesting conversations and quality content.
This way their loyalty to you and your company, as well as the trust in the product or service doing precisely what they require it to do, will reward you far greater and far faster than any other method available.
